Finis were founded in 1993 in Northern California, founded by John Mix and Olympic Gold Medal Swimmer Pablo Morales. Understanding that improving one's technique is the secret to swimming faster and enjoying the sport more, the duo went on to introduce truly innovative tools to the swimming community.
FINIS aims to provide customers with training equipment and swimwear which will help swimmers get the edge over their competition. Having collaborated with swimmers and coaches from around the world, FINIS remains at the forefront of swimming technology. FINIS developed unique training equipment ranging from fins, kickboards and paddles, which are proven to improve specific areas of technique.