Sasha was inspired by the vast selection of incredible food and ingredients available in Singapore, but like many new arrivals, she found it very difficult to buy food staples she could trust. Despite the proliferation of supermarkets and grocers, many essentials like quality meat and seafood were of dubious origin. Few if any retailers were clearly labeling where these products came from, if nasties were used in their production, or how the animals and fish were raised. This lack of transparency, along with increasing reports about food scandals and safety, led her to producers in New Zealand and Australia.
By sourcing food this way, Sasha was able to get much closer to the farmers and their produce, reinstating her trust in the food she was feeding her family. Sasha was thrilled with her deliveries, knowing exactly from whom she was buying and understanding the farmer’s ethos around animal welfare, diet etc. Once her friends tasted the quality and flavour of the products she was buying, they were quick to add to her increasingly regular shipments.